AI Insights · Timothy · October 2021
Top 5 Music and Audio Apps in Russia: Q3 2021 Performance
Discover the performance trends of the top 5 music and audio apps in Russia during Q3 2021, including insights on downloads, revenue, and active users.
In Q3 2021, the top 5 music and audio apps in Russia showcased varied trends in downloads, revenue, and active users. Here's a detailed look at their performance.
VK Music: playlists & podcasts saw fluctuating weekly revenue, peaking at approximately $451K in early July and hitting a low of around $331K in late August. Downloads spiked to about 99K in the last week of August, while active users showed a gradual decline from 3.8M in late June to around 3.3M by the end of September.
Yandex Music, Books & Podcasts maintained steady weekly revenue, hovering around $270K, with minor fluctuations. Downloads were relatively stable, averaging around 130K weekly. Active users increased from 7.9M in late June to approximately 8.4M by the end of September.
Smule: Karaoke, Sing & Record experienced consistent weekly revenue, staying close to $17K. Downloads varied, peaking at around 69K in late June, then dropping to about 25K by mid-September. Active users decreased from 274K in late June to approximately 168K by the end of September.
StarMaker: Sing Karaoke Songs showed a gradual increase in weekly revenue, reaching a high of around $9.6K in mid-August. Downloads saw a moderate rise, peaking at about 106K in the last week of September. Active users remained relatively stable, fluctuating slightly around 230K throughout the quarter.
Zvuk: HiFi music, podcasts had steady weekly revenue, averaging around $9K. Downloads peaked at about 124K in early August, then gradually declined to around 81K by the end of September. Active users saw an increase from 409K in late June to approximately 446K in early September, before dropping to around 408K by the end of the quarter.
This data comes from Sensor Tower, where more detailed insights can be found.
